MMARAU Institutional Repository

Effect of Supplier and Customer Collaboration on Product Innovativeness: A Focus on Small and Medium-Sized Enterprises (SMES) in Kenya

Show simple item record

dc.contributor.author Patrick Gudda
dc.contributor.author Henry M. Bwisa
dc.contributor.author John M. Kihoro
dc.date.accessioned 2018-07-24T13:02:41Z
dc.date.available 2018-07-24T13:02:41Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/123456789/7154
dc.description.abstract Abstract This study investigated the effect of supplier and customers’ collaboration on product innovativeness in manufacturing SMEs. Using a cross sectional survey design with a sample size of 196, a standard multiple linear regression (MLR) was performed between product innovativeness as the dependent variable and the dimensions of supplier and customer collaboration, as independent variables. The results of the supplier collaboration regression indicated that the predictors explained 45.1% of the variance (R2=.477, Adj R2 =.451), F (6, 119) = 18.115, p < .001; t=1.995.; that of customer collaboration indicated that the predictors explained 38.8% of the variance (R2= .388, Adj R2 = .358), F (6, 119) = 12.597, p < .001; t=6.441. Understanding customer needs is the only dimension that significantly contributed positively to predicting PI (B = 1.169, p= .056) t=1.930. It is concluded that supplier dimensions of win-win relationships, deep suppliers trust, expertise from suppliers and support in product launch will positively predict PI. Similarly, customer collaboration dimension of deep understanding of customer needs will positively predict PI. The researchers recommend the setting up of SMEs support policies that promote collaborations in research for purposes of sharing information / accessing the diverse knowledge base on new product design, development and production. Keywords : Small and medium-sized enterprises, Manufacturing, Collaboration, Product Innovativeness, Kenya en_US
dc.language.iso en en_US
dc.title Effect of Supplier and Customer Collaboration on Product Innovativeness: A Focus on Small and Medium-Sized Enterprises (SMES) in Kenya en_US
dc.type Learning Object en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account