Factors Influencing Performance Of Micro, Small And Medium Enterprises (Msme) Owned By Women In Odm Market In Narok County, Kenya

Abstract

Women owned enterprises are making a significant contribution to the Kenyan economy, accounting for 20% of Kenya’s GDP. Of the 462,000 jobs created annually since 2000 in Kenya, 445,000 jobs have emanated from the informal sector, where 85% of women’s businesses are found. (Voices of Women Entrepreneurs, Kenya).The purpose of this study was to find out the factors that influence the performance of micro, small and medium enterprises owned by women in ODM Market in Narok county Kenya. The objectives of study was to establish how capital, level of education, domestic commitment and competition influenced the performance of MSME owned by women in ODM market, Narok County Kenya. The study used descriptive survey to collect primary data. The main tool for data collection was the questionnaire which was administered to women owned MSME in ODM market. The study used descriptive survey to collect primary data. The main tool for data collection was the questionnaire which was administered to women owned MSME in ODM market. Micro Small and Medium Enterprises (MSMEs) play an important economic role in almost every country.