Abstract:
Commercial advertisers have turned to an extensive use of Sheng’ to market their products. The entrepreneurial
class in Kenya has now woken up to the economic advantages that Sheng’ presents as the language of the youth.
This paper first discusses the distribution and spread of Sheng’ in Kenya, and secondly, it shows the need for use
of Sheng’ in marketing communication. The paper finally concludes by suggesting ways in which language
spread can be a useful element to society and by showing how Sheng’ can be incorporated in advertising without
compromising the communication objectives and negatively impact on society.
