corporate social responspility:a general view of the hotel industry

Abstract

Corporate Social Responsibility has risen to prominence in recent years and has subsequently been identified as having the potential to make significant positive contribution to developing countries. (Visser, 2006).CSR practice practices vary from industry to industry, firm to firm. Thus this research seeks to find the general practice of CSR in five-star hotels in Nairobi, Kenya; benefits, types and challenges. Qualitative research design will be used due to the nature of the questions, but also quantities design will be used though not extensively. The research will be conducted in Nairobi. Nairobi was chosen due to the large number of five star hotels to choose from. The study will focus on senior members of staff from the selected hotels. Simple random sampling will be used to sample respondents A total of 50 respondents will be sampled for the study from all hotels. Questionnaires will be used to gather for the study. Both qualitative and quantitative data analysis technique will be used to analyze data. Quantitative data will be analyzed using descriptive statistics that is percentages. The analyzed data will be presented in form of tables, pie-charts and graphs.Findings, conclusions and recommendations will be derived from the prognosis.