An Evaluation of contemporary East African Kiswahili environmental songs

Abstract

This paper appraises the role of contemporary Kiswahili music, a form of oral art, in promoting environmental awareness and advocacy. Using case studies from Kenya and Tanzania, we analyse whether East African music infused with suitable environmental practices can help mainstream environmental education, arouse public interest towards nature, advocate for change in mind-sets, and call for proactive action on environmental conservation, while still offering entertainment. Ethnomusicological Kiswahili songs encouraging connection to nature were purposively chosen and acquired from YouTube. The lyrics of these songs were transcribed, translated, and analysed using Critical Discourse Analysis and Conceptual Metaphor Theories. By examining the context and meanings of these songs, we demonstrate that contemporary environmental songs are art forms of expression that advocate for increased environmental management by eliciting discussions and encouraging active societal eco-friendly remedial actions towards ecological resilience and environmental integrity. This article contributes to the emerging discourse on educational and environmental connections through the use of contemporary music, entertainment, and metaphors, with an overarching view to addressing current and emerging environmental concerns. Consequently, we affirm that African music can be used for entertainment, communication of messages and promotion of positive behaviour change. Subjects: Environmental Issues; Environmental Psychology; Environmental Communication; By Subject; African Music; Contemporary Popular Music; Music & The Arts; Languages of Africa; African Literature Keywords: behaviour change; education; environmental conservation, mazingira; nature; contemporary music; edutainment