Abstract:
Computer based information systems that exist in organizations gather and store voluminous data
that is a useful resource in supporting management decision making. Enterprise Reporting, which is the focus of
this study, provides a means by which these organizations can unify and sift the vast amounts of electronic data
available so as to glean insights that are handy in management decision making. This paper aims at finding a
solution to the current underutilization of the existing volumes of electronic data through enterprise reporting.
The study specifically assessed the status and the challenges of enterprise reporting, and determined
appropriate Key Performance Indicators that can be tracked, and how they can be tracked to enhance the use of
enterprise reports. Data was collected through the use of interviews, and thematic analysis method was used to
analyze the responses obtained. Purposive sampling method was used to get respondents, drawn from business
and Information Technology functions of the organization. The study was informed by systems theory, whereby
enterprise reporting was regarded a component of a computer based information system of a typical
organization. The study anticipated that utilization of electronic data through enterprise reporting can be
improved through systematic tracking of Key Performance Indicators related to the factors that negatively
influence the use of enterprise reports.Whereas this study was confined to specific company in the soft drinks
industry, the findings can be of relevance to a wider group of related organizations. The study has generated an
in-depth understanding of the issues related to the use of enterprise reports and anticipated to make a
contribution to the existing knowledge on Enterprise Reporting and Business Intelligence in general in various
organizations. The findings of the research will therefore help shape policies relating to the use of enterprise
reports to facilitate better decision making and consequently better realization of organizational goals.
