Strategies Adopted By Brewing Companies in Kenya in Achieving Competitive Advantage: A Case of East African Breweries Limited

dc.contributor.author	Gathuru Edmund Kanyugi and, Patrick Gudda
dc.date.accessioned	2020-01-28T08:50:47Z
dc.date.available	2020-01-28T08:50:47Z
dc.date.issued	2019
dc.identifier.issn	2643-900X
dc.identifier.uri	http://hdl.handle.net/123456789/10046
dc.description.abstract	Abstract: This paper is organized in such a way that, a brief overview and definition of strategies within companies, as well as literature review on strategies for achieving competitive advantage are presented. The main objective of the paper is to outline and discuss the strategies adopted by East African Breweries limited in achieving sustainable competitiveness in Kenya through a theoretical viewpoint. Therefore, in order to understand the determinants for strategy setting, secondary information was collected, and the data was compared and analyzed. Finally, the research propositions and conclusion were submitted. Keywords: Strategies and competitive advantage. EABL: East African Breweries Limited	en_US
dc.language.iso	en	en_US
dc.title	Strategies Adopted By Brewing Companies in Kenya in Achieving Competitive Advantage: A Case of East African Breweries Limited	en_US
dc.type	Learning Object	en_US